Marketing
The ClearPath team utilizes a platform of proven Best Practices, methodologies and technology in marketing and business development to grow our clients’ businesses, both domestically and internationally. We help clients build the bridges they need, and develop or join the communities required for their businesses to succeed.
Services include development and implementation of marketing plans and the supporting capabilities, such as market research, market and competitive assessments, trend analyses, SWOT analyses, positioning studies, development of differentiated value propositions, and effective use of conventional and digital marketing and sales to support and drive growth.
For clients who want to launch new entities/initiatives, the ClearPath team brings a proven approach for design and start-up of new ventures ensuring:
- Use of best available knowledge, innovation and thought leadership
- An open-minded and comprehensive environmental scan
- Conceptual models/solutions to meet current and future needs
- A compelling vision that provides meaningful guidance
- Translation of entity design into required capabilities, resources and engagements
- Potential risks are understood and mitigated
